Sunday, October 17, 2010

How to Teach Creativity in Business

(from Linked In)
Earlier in this discussion, I recommended Julia and The Artist Way for very specific reasons which I'll attempt to explain;
Her work speaks to the soul of our most creative citizen...the person whose insatiable desire to create is innate. This person, whom business needs so desperately, yet rejects so routinely as an impractical outsider unable to conform to business dogma...is the Artist.
As a result, the starving Artist and the moribund business model coexist, neither recognizing their crucial need for the other, while our markets/societies continue to idle in wait for another remarkable accident of Artist and business, like the phenomenal Bill Gates.
As I see it, from long experience, the problem is the $$ sign and the habit of business to view a good idea only as anything that makes money by noon tomorrow (or sooner). Moreover, our current aversion to risk and our growing acceptance of replication as innovation simply reinforces the definition of 'creative business' as an oxymoron.
Most of business culture is in fact antithesis to creativity...and any doctrine that preaches this oil and water mix without a prologue outlining a behavioral renaissance by business and the capitalist system is mere lip service.
So, I think if we really want to develop creative, critical thinkers...we'd best take off the business suit, and remove the $$ sign. Find sources of reference beyond the barriers of business culture...in the realm of the Artist, where we can learn how to be creative from the natural, while we learn to unthink all of that myopic business humdrum that we've glued to our mind map.

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